■Official name: Mellow the Japanese Squirrel™ Project from Karuizawa (voluntary organization)
■Refer to: ニホンリスのメロウ® Theプロジェクトfrom軽井沢
■ Establishment date: 16 October, 2015
■Group composition: 9 persons (Representative/Kazusa Nakamaru, Secretariat/Hiroshi Shimizu, Manager/Masashi Araki, Other 6 persons), 4 cooperation enterprises (FOG DINER, Le Passe-Thé, Academia Gastronomia y Cultura Espanola, Mampei Hotel), Nominal support by Karuizawa National Trust, Registered group for Karuizawa Council of Social Welfare
■Official support: The Karuizawa National Trust
■Catchword: Knowing is protecting
■Intent and purpose: Japanese squirrels are our native species peculiar to Japan and have 3,400,000th vintage of history. They are town animals in “Beautiful Village” Karuiszawa. Recently they are getting decreased in number every year. These Japanese squirrels are arboreal creature and the symbols of rich forests. That is to say, diminishing Japanese squirrels means recession of rich forests. To protect these Japanese squirrels is to protect and grow rich forests, furthermore to protect our humans life. Moreover the more Japanese squirrels increase, the more field mice or small birds which live at the lower level than Japanese squirrels. It causes the increase of their natural enemies, i.e. foxes, weasels, martens, and the raptores. It means that the forest ecosystem will be restored to the normal original state. This proves that Japanese squirrels can be called the key animals of forests, I think. In order to prevent a further decrease of them, we should protect and grow rich forest composed of not only coniferous trees but also various kinds of broadleaf trees. And then, wild animals such as Japanese squirrels and bears or birds will grow forests via many kinds of nuts. Especially Japanese squirrels have double effects because they have the habit of food storage, that means they berry nuts in the ground, so forests will be grown up fast. If forests are in a good condition, the sea will be healthy. And we, humans will also benefited by that as broadleaf trees have the big mysterious mechanism to cool the air called “Oasis effect”. We sincerely wish to appeal widely the chaining or linkage of many lives in forests to leave beautiful forests and precious lives living in forests to the next or more advanced generation by some awareness or educational activities making Mellow the Japanese Squirrel™ a goodwill ambassador and in conformity to the great principal “Knowing is protecting” of the nature preservation campaign.
■Plan: Use the photo essay “Mellow the Japanese Squirrel™ The Story of Kazusa Forest in Karuizawal” (wrriten by Kazusa Nakamaru and published by Kyuryudo on August 28, 2014) as a core, make the heroin Mellow a goodwill ambassador, and center on the following 5 pillars to develop this project.
(1) Promoting the enlightenment with holding panel exhibitions, lectures, or talk events regarding “Mellow the Japanese Squirrel™ The Story of Kazusa Forest in Karuizawal.”
(2) Promoting the enlightenment through writing or reading activities as an author, Kazusa Nakamaru.
(3) Promoting the enlightenment by link with overseas nature lovers groups or various activists.
(4) Campaign for Japanese Squirrels Living Woods
(5) Develop and promote Mellow’s official character goods to attract people’s attention to Japanese squirrels and to benefit all concerned.
⇒ This is for fund-raising of Mellow’s Forest Fund and our activities, while returning profits to all who participate in this Mellow’s project.
- Licensees/Agents wanted: (All licensees/agents should contract with Kazusa Nakamaru (real name: Sachiko Ito) for royalties on copy right and registered trademark. These are charity goods therefore all licensees/agents should donate a portion of the proceeds to this Mellow’s project. The percentage of this donation should be specified in contracts.)
- Independent production and sales: (As one of our fund-raising activities.)